Don’t have an online presence? Here’s why you should.

Image for post
Image for post

Did you know that 36% of all North American businesses do not have a website? Even more intriguing is that 35% of all small businesses think their operations are too small to warrant a website.

But all of that doesn’t matter because an astounding 97% of consumers look up a business’s website before visiting them in person.

This year, despite what is currently happening globally, 2 billion people ordered goods and services online.

It’s abundantly clear that having a meaningful digital presence is critical to staying afloat, especially in these difficult…

From how we work, eat, and enjoy life, here’s a near one year look into how COVID-19 has irrevocably changed our consumer behavior.

Image for post
Image for post

Will the world ever go back to the way it was?

That’s the burning question on everyone’s minds. But with the COVID-19 pandemic raging on for nearly a year now, does the old “normal” still even exist?

Despite the incalculable human loss and economic devastation, this pandemic has taught us that we can adapt even in the darkest scenarios.

Millions are working remotely from home. Delivery and curbside pickup are now common practice. …

Learn how to get the most out of your world-class Ethiopian coffee.

Image for post
Image for post

A coffee lover once described the taste of Ethiopian coffee as an “outpouring of the heart to the world.”

Ethiopian coffee continues to win over coffee enthusiasts and even the non-coffee-drinking populace with its bright berry flavors and aromatic brilliance.

When preparing a Specialty Grade 1 Ethiopian coffee of this magnitude, your automatic drip machine will not cut it. The paper filters will absorb and rob much of the sought-after flavors of blueberry and almonds that Ethiopian coffee is known for.

You must pay special attention to truly…

Here’s why Clover POS is essential for your business to succeed in the digital era.

Image for post
Image for post

What is a Point of Sale (POS) device?

Essentially, a POS device helps you take payment from customers. If you’ve ever been to a restaurant and after finishing your meal, your server gave you a blocky handheld device to pay using your debit or credit card, guess what — you’ve used a point of sale terminal.

But there are levels to POS terminals, and the Clover POS occupies the summit. It is a powerful multifunctional device that was thoughtfully built with aesthetically pleasing design and intuitive user experience equally in mind.

Meet the Clover — A terminal that does everything

How businesses make you look twice.

Image for post
Image for post

Branding is like online dating. You don’t really have much to go on except for a profile, a couple of photos and a short and cheeky bio.

These pieces fit together to form an image — a perception of what you think this person would look and feel like in person. But is all of it enough for you to swipe right?

If you’re a business owner, ask yourself if your logo, language and looks are conveying the right message to your preferred customer. …

We demand more from our cheese, wine, music and movies—so why do we settle for mediocre coffee?

Image for post
Image for post
Make your coffee an intimate sensory experience.

Have you ever stopped and wondered about the quality of the coffee you drink every morning?

For many of us, coffee is just a bitter vessel to deliver the precious caffeine we need to jumpstart our days. It’s a powerful stimulant that helps keep us alert. But the taste itself is more or less an afterthought in the pursuit of quick energy.

The truth is, when it comes to coffee quality, most of us don’t know any better. We drink what we’re given…

Minh was just a 40-year-old teacher when he received a terminal diagnosis of Stage 4 lung cancer. This is his story.

Image for post
Image for post

“Life is not measured by the number of breaths we take, but by the moments that take our breath away.”

That was a quote from my oldest cousin, Minh. Memorable quotes were his thing. Minh liked to stand on the shoulders of giants to take inspiration from the view. He admired all of the greats like Nietzsche, Faulkner, Einstein, Tesla, Gretzky, and Yoda. Especially Yoda. …

In the first of a series, I talk to a graphic designer, Kumo about her essential UX portfolio tips. Her past clients include Pepsico, Budweiser and MAC cosmetics.

Image for post
Image for post

Designing the first iteration of your UX portfolio can be a very daunting task, especially if you’re like me and possess zero to little understanding of graphic design.

Sure, you can google “Best UX portfolios” to see what the pros are doing and emulate them. But that’s like a skinny guy, who is trying to get muscular, copying the mechanical motions of bodybuilders that he sees at the gym. …

Image for post
Image for post

The definition of technology is “applying scientific knowledge for practical purposes, especially in industry.”

Since our scientific knowledge of the world is always advancing, that means our technology also improves accordingly. But it’s a causative relationship that isn’t always harmonious. The more revolutionary a technological discovery is, the more disruptive it will be to the previous incumbent discoveries before it.

Case in point, the early automobile rendered the horse and carriage obsolete. The light bulb overtook the candle. More modern examples include digital streaming services like Spotify and Netflix crippling traditional markets like CD sales and cable TV.

In a…

A meta look into why your transferable skills are your most valuable skills.

Image for post
Image for post

We all go through life changes, from dizzying heights to spirit-crushing lows. In fact, change is the only constant in life, but it’s usually the negative changes that really stick out in our memories.

Maybe, it’s suddenly losing your job and having to start from scratch. Perhaps, it’s the hard realization that things between you and your partner aren’t working out. It could be accepting that it’s finally time to grow up instead of just getting older.

For me, it was a little bit of everything. Being…

Jack Tran

Hi kind stranger! Thanks for stopping by. Check out my articles that span from vulnerable self-analysis, UX research and technology trends.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store